San Jose, CA - SunUp today announced key product and marketing partnership with PT. Infotech Solutions, a company headquartered in Jakarta, Indonesia, for jointly offering their products for IPTV, Digital Cable, DTH and other rich content delivery networks worldwide. SunUp will integrate its proven solution for content, service, resource, and workflow management for large content distribution and delivery networks with InfoTech’s award winning solutions for broadcast traffic and Ad sales system Gen21. This will benefit the existing as well as new customers with better efficiencies of operations for their traffic automation, ad sales, and integrated content, service, workflow and subsystems management. Rajat Sagar, President Director for PT. Infotech said, “We are delighted to be partnering with SunUp in the key market segments with what we believe will significantly benefit our customers. SunUp brings the world’s best solution and expertise that has benefited some of the world’s largest and most successful networks. Gen21 is complementary to the suite of products offered by SunUp and the partnership adds significant value to both our companies.” Both companies were showcasing their products at booth IJ5-02 at Broadcast Asia 2005.

SunUp is a leading supplier of software that enables content, service and operational workflow management for Broadcast, IPTV, DTH, Digital Cable, Mobile, and other content distribution networks. SunUp is unique in its ability to drive the entire content life cycle based on content Contracts that set up the business rules, rights, and policies that are adhered to in driving the content – from ingest through its repurposing and distribution to delivery platforms such as Microsoft Mediaroom. SunUp software also enables complete control of the Network Operation Center (NOC) combining advanced subsystem control with management of the business, content, and distribution processes in a cohesive integrated workflow.

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